Bank President

Banking On Luiz Carlos Trabuco Cappi

Imagine starting working for an organization at the age of seventeen and still being their forty years later, this is not a fairy tale, but rather the true story of Luiz Carlos Trabuco Cappi born in Marilia on the 6th of October 1951. He is the current President of Bradesco Bank being the fourth person to do so.

He has been able to take his career from bank clerk to managing director, executive director, CEO and now President. The Alma mater of the University of Sao Paulo School of Sociology and Politics has been able to grow the bank into the second biggest private bank in Brazil in assets and equity. Luiz Carlos Trabuco Cappi life as a banker has had a number of highlights such as being appointed the marketing director of Bradesco Bank at a time when the focus was to rebrand it and become more customer oriented and grow its interaction with the outside world to greater levels. This appointment was a test of his management credentials, and from that point on he would only get roles that carried more responsibility and had a bigger impact on the overall well being of the bank.

Read more: Trabuco assumirá presidência do conselho do Bradesco; banco nomeará novo chefe executivo em março

Luiz Carlos Trabuco Cappi would be appointed CEO of Bradesco Vida e Previdência the private pension management arm of the bank, which he would oversee for six years until 1998 when he was appointed managing director of Bradesco this would only last one year before he was promoted to vice president at this time his roles started accumulating rapidly. By 2003 he was also heading Bradesco Seguros, which was the organization’s insurance arm. This was one of the areas that the organization wanted to focus on and Luiz Carlos Trabuco Cappi was tasked with growing the numbers. He was able to make major headway’s there too, as he quickly brought Bradesco Seguros’ numbers up cementing an impressive 25% of the market. This would work well for him as it had proved he was diverse and able to handle different arms of the bank. He was elected CEO and lead the acquisition of HBSC at the time. This acquisition remains the largest ever made by Bradesco.

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